If your eCommerce mobile app achieves optimal conversion rates, we bet you have a profitable venture. We know how crucial it is for the business to make site visitors buy something and not waste a single opportunity. However, whatever hard work you may have done to attract them may not be enough often. As a leading ecommerce app development company in India and the USA, we observed a typical range of conversion rates across various industry verticals constantly remaining between 2% and 4%. The highest conversion rate was 3.1% for the food & beverage industry in the fourth quarter of 2024. The following two were beauty and skincare and toys and learning, followed by industries like general apparel, footwear, home decor, health and sports, etc.
So, how do we address this pain? Is there any core strategy that can be applied to increase conversion rates and blow your competitors out? We have worked with different types of clients and have found out some of the best strategies that can work out really well to increase your mobile ecommerce app conversion rates.
So let us explore them and understand the way to do a profitable ecommerce business.
What is the Mobile Conversion Rate?
The percentage of users who complete desired actions on your website using mobile devices—such as making a purchase, subscribing to a newsletter, completing a form, or any other action that aids in the accomplishment of your predetermined business objectives—is known as the mobile conversion rate. To compute the mobile conversion rate, simply divide the total number of visits by the number of mobile conversions, then multiply the result by 100.
The best method to determine whether or not your mobile conversion rate is good is to check your industry benchmark and make adjustments accordingly. However, we have included some important figures and data that you should be aware of for convenient quick reference.
Key Stats and Facts About Recent Mobile Conversions
Apart from mobile conversions based on industries, there are various key statistics that you must consider to ensure higher conversions. Some of them are:
- In 2023, mobile e-commerce accounted for over 72% of all online sales, with global sales surpassing $4 trillion.
- Roughly 65% of individuals purchase online at least once a month using their phones, and 25% do so exclusively.
- M-commerce is expected to increase steadily, with 187 million active mobile shoppers in the US alone by 2024 and sales expected to surpass $710 billion in 2025.
- People's initial phone research influences 80% of what they purchase in-store.
- At least 79% of smartphone users have used their device to make an online transaction in the past six months.
Key Benefits to Optimize Your eCommerce Mobile Store for Higher Coversions
Conversion Rate Optimization for your store is crucial, and you cannot miss out on several opportunities that can provide you with instant revenue from your online store. To improve this not-so-great data, CRO strategies do your job in a commendable way. Let us find out the importance of doing this exercise for your business.
You Get Higher Engagement From Users
Do you know the areas where users have the most difficulty?
Navigate your store with ease on a smaller screen. Upon optimizing your store, users will be able to enjoy:
- Quicker website loading,
- Simple-to-tap buttons and visually appealing mobile-first content
- The ability to use a voice aid for searching
- Reduced scrolling and user-friendly navigation
- Benefit of personalized services with AI in eCommerce.
Mobile device users ‘ engagement organically increases when all of these elements are present on your website.
Quick and Rapid Opportunities From Mobile Phones
The term “low-hanging fruits” refers to opportunities or tasks that can be accomplished with the least amount of work, making them extremely simple. Numerous studies show that mobile devices have the lowest conversion rates even though they receive the most traffic; it’s like letting the opportunity pass you by! Additionally, making it easy for mobile users to access your store increases mobile eCommerce conversion rates and unlocks higher revenue.
Better Omnichannel Experience
Customers who visit your online business to compare prices and discounts may do so from an offline location. They might also visit your mobile store to browse product reviews, descriptions, and applications.
Designing an experience per the broader concept of an omnichannel experience is crucial when customers are checking things online and making offline purchases and vice versa. Precisely, you need to provide a seamless mobile experience to your customers. All you need is to partner with a company that provides top-quality mobile app development services. Just like the Whitelotus Corporation team of developers can make sure about faster load times, improved user-experience, and seamless cross-platform functionality.
Growth of Business At Optimized Costs
Ultimately, you address the issues that cost you a lot of money when you fit all the missing pieces of the mobile experience puzzles, such as
- Are you spending a lot of money to attract visitors to your store only to discover that they are returning?
- Most customers add items to their carts but then leave them there.
- High customer acquisition costs and low investment returns
When all these problems are solved, you will be on track to grow your eCommece business in a cost-effective manner. Therefore, the entire discussion now boils down to finding the best strategies you can implement to consistently improve mobile conversion ratios.
Top Strategies to Increase Mobile eCommerce Conversions to a Great Extent
The data below will provide you with many insights on how to design your eCommerce mobile store to ensure higher conversions. However, we advise you to hire dedicated developers from a mobile app development company to build a robust eCommerce mobile app that is integrated with all the below strategies.
Get Better UI/UX with Visual Hierarchy Strategy
What and how we see greatly impacts our decisions and behaviors, and this is also true for mobile stores. Is it just putting pictures and movies in your store, though? No! The goal of visual hierarchy is to create an obvious structure that users will press the next button without even thinking about it.
To increase mobile conversions, you should consider the following UI/UX design principles in addition to the home page:
- Determine which components—such as headlines, product photos, and call-to-action buttons—are most important to the company and emphasize them.
- MaUsehe ideas of color and size contrast to organically highlight the key elements of the product pages and store.
- To keep the site from becoming cluttered, use whitespace to divide various sections.
Get Mobile-Friendly Popups
When creating and deploying pop-ups on mobile devices, bear the following points in mind:
- Reduce the amount of space used so that a user can avoid the popup.
- Popups should have their resolution optimized to display on mobile devices.
- For more conversions, make your popup copy clear and entertaining.
- Avoid triggering popups too frequently since this could negatively impact the user experience.
Obtain More Speed and Performance
Google says your conversions can fall by 20% in each second due to delayed downloading. Another second, and you see increasing bounce rates. Visitors directly jump to competitors’ websites. So here are some common tips that you can follow to improve the speed and performance of your eCommerce mobile app:
- Use Accelerated Mobile Pages (AMP) to improve your website's speed on mobile devices. This will increase traffic from mobile devices and increase the likelihood that visitors will convert.
- A better user experience can improve your mobile conversion rates. Therefore, load above-the-fold content first for mobile devices so the user may begin accessing your website as soon as they land on the page.
- For an eCommerce company, you need to use a Content Delivery Network (CDN), which enhances your site response time across nations. This enables your global clients to access your site without any delays, enhancing the chances of mobile conversion rates.
Use Push Notifications
Push notifications can influence engagement rates phenomenally. You can use push notifications to
- Present alluring discounts and incentives.
- Emphasize the recently delivered items:
- Location-specific information for clients
- Provide information on orders and other transactions.
To present these push notifications in a conversion-oriented way, you must follow the below tips and tricks:
- Customize alerts according to user demographics and preferences.
- Notify users when they are most likely to use your app and when they are most active. You may determine these times by looking at your app's user interaction data.
- Send reminders or other behavior-triggered notifications when a user leaves their cart empty.
- To lower friction and boost conversion, employ deep links in your notifications to reroute customers to particular sites.
Digital Wallet Integration
Statistics show that mobile wallets maaccountedor about half of all e-commerce payment transactions in 2023, making them the most widely used online payment option globally. AnBetween023 and 2027, this is expected to rise at a CAGR of 14.9%.
Therefore, if your store does not accept digital wallets, you are offering customers a clear excuse to abandon their purchase. Offer all of the widely used digital wallets, such as PayPal, ApplePay, GooglePay, and credit card alternatives, to make payments simple for customers and boost the likelihood that their orders will be fulfilled.
Use a Catchy CTA
Let’s say a customer examines every item in your store and ultimately chooses to buy something. Or they are sure they want to purchase the item but cannot locate the “buy now” button! Wouldn’t it be annoying to have to navigate up and down product pages in search of that small block?
To prevent such circumstances, don’t let your clients waste time locating the page’s most crucial components. Additionally, position a sticky call to action (CTA) close to the hand and thumb area so that users can easily click the button and finish their transaction.
Mobile Search Optimization
Users are likelier to misspell words since mobile screens are smaller than laptops. Additionally, it would irritate your consumers if they had to constantly autocorrect their language. Increase conversion rates by offering voice search (described above) or an aut ton to show them the appropriate products. To make it easy for people to find products, you can leave the search bar as a sticky header!
Design Your Mobile eCommerce App With Whitelotus Corporation.
Now that you know what works best for mobile app conversions, especially for an ecommerce store, the next step is to choose a reputable ecommerce app development company. With us, having a mobile conversion will no longer be a pain, and we will help you design an app that can allow you to grow and expand your business. We have provided the most reliable mobile app development services to several clients worldwide and have ensured this remains the case for a very long time. Let us discuss your project requirements. Contact us today!
