With millions of apps available on various app stores like Google, Apple, and Amazon, does it seem challenging to stand out from the competition? Knowing that there is more than a 90% churn rate on all these platforms, may be it is time to rethink your app’s UX and user engagement strategy. Very few apps get a first-time user fanbase.
So what is the strategy for being in that rare club of apps that win the hearts of maximum users and followers? The blog exactly will help you know different ways in which you can increase app engagement and also can enhance the user experiences. It is not just about learning how to create brilliant UI/UX design. What works beyond that is the experience of knowing what exactly the users need and how to fulfill their latent demands.
Here are the proven tactics to retain maximum number of users and to generate high revenue, leading to improved customer lifetime value.
Benefits of Increasing App Engagement and User Experiences
The user experience of mobile apps directly impacts app performance and brand reputation. Today’s users are extremely picky and impatient. When utilizing a mobile application, they anticipate everything to be faultless and smooth.
Any contact between a user and a mobile application is referred to as app engagement. Users are often more engaged when they spend longer time in your app, interact with more screens, and consume more content.
Spending more time and money on your goods and services is common among engaged app users. Additionally, they produce more data and input, which you can use to guide your app marketing strategy, in-app customization, and product development.
How to Improve Your App’s User Experience
Many factors go into creating a positive user experience for mobile apps. You should use appropriate approaches and user interface concerns when building or designing your mobile application. We’ve included a few best practices that might help you improve the user experience of your mobile app. You can hire dedicated developers to upgrade your app and revamp it with rich UI/UX designs.
Make App Designs That Are User Friendly
One of the most crucial elements of a high-quality mobile app user experience is mobile app design. Users will be positively impacted by how user-friendly your app design is. Delivering a top-notch mobile app experience is influenced by a variety of app design elements. Any user-friendly app design has features such as personalization, consistent and familiar patterns, easy readability, best use of color and visual hierarchy, user feedback, and a simple interface. These are all essential components of a mobile app design that is easy to use. Consequently, this will help in meeting the expectations of users and also in providing a successful user experience for mobile apps.
Integrate Native Components in Mobile App
This does not, however, imply that your inventiveness or ingenuity is limited. You can incorporate transitions, animation, motion graphics, and other creative elements to give your mobile app a distinctive flavor while maintaining a native-app-like feel.
Make Onboarding Easy
Users may remove your program immediately, even if it has a million downloads. Why? The reason behind this is that onboarding was difficult. When users initially launch the app, they want the onboarding process to be quick and easy. Your program may be uninstalled immediately after download if it is complicated and complex to use.
Therefore, making the onboarding process simpler and more seamless is crucial. Give consumers brief app usage lessons or basic instructions to facilitate onboarding. You shouldn’t divulge too much information, though. The reason for this is that it will deter consumers from engaging in UX. Try to provide a quick introduction or synopsis and save some for later.
Simplify In-App Navigation
Navigation is one of the most important aspects of a good mobile app user experience. It dictates the user experience and how users feel as they navigate the app. Simple in-app navigation should be your main priority if you want to provide a flawless mobile app user experience. Avoid making navigation bars that are difficult or time-consuming for users. Your in-app navigation should be as straightforward to use as possible. It will, therefore contribute to a smooth user experience and, eventually, good UX.
Add Animated Transitions
One of the best UI/UX design techniques is animated transitions. The goal is to improve the in-app user experience when switching between pages. When the user finishes an action within the program, animated transitions offer animated effects. Engaging users and motivating them to take action is one of the greatest techniques. Don’t add too many animations to the app. Consider employing text animation to highlight important information or success signals during micro-interactions, even though subtle animations work best for transitions.
Include a human touch in Mobile UX
People are users. They like to use mobile applications that provide a personalized and interesting experience. You need to develop your mobile application with the user’s behavior and interests in mind. Various aspects such as functionality, design, navigation, and other components of your mobile app should all have a human touch.
How To Improve Your Mobile App Engagement
In today’s attention economy, maintaining user engagement is difficult. Every day, new rivals join the market, and consumers have higher expectations for digital experiences. That is why businesses choose to partner with a reputed mobile app development company to create an app that can bring active user engagement.
Use Push Notifications With Strategy
Push notifications are an excellent method of entice inactive users to return to your app because they show up on a mobile device’s home screen. Even when consumers aren’t using your app, they let you stay at the forefront of their minds, share updates, and offer useful information.
In addition to delivering content and updates, push notifications can provide a customized app experience that boosts app engagement. Examples of this include:
- Making suggestions for additional features or content
- Offering deals on recently viewed items
- Promoting consumer loyalty program sign-ups
- Notifying customers about cart abandonment
Encourage The Users With Features
You may make sure users try your key features that they might otherwise overlook by:
- Emphasize features in your onboarding process, welcome screens, and app store description.
- Utilizing push or in-app alerts for surface features
- Email marketing follow-up
For instance, Spotify employs in-app notifications that provide contextual guidance as users navigate the app to promote the use of its Spotify Radio function.
Personalized App Experiences
Personalized app experiences increase the likelihood that users will interact with and remain loyal to your app. Many businesses modify the user interface to boost app usage. This includes Spotify playlists, search results, Airbnb listings, and personalized push notifications from H&M recommending products.
To boost app engagement, you may also design and send out personalized in-app alerts based on user behavior, particular pages, or past interactions. Personalization is a crucial mobile app engagement tactic. It can boost app engagement and provides users with timely, pertinent content.
Gamification
Allowing users to compete against one another, their friends, and other users can boost engagement with your mobile app.
Gamification helps customers stick with your main features by adding an element of continuous enjoyment to your app. Additionally, users who successfully complete tasks in your app are more likely to recommend it to others and return for more.
Create an eye-catching scoreboard with graphs and vibrant icons to stimulate feature discovery, highlight recent accomplishments, and assist users in visualizing their progress. Encourage users to share their accomplishments with their social network after they have accomplished a goal.
In-App Support Feature
With in-app help, customers are more likely to finish onboarding and experience that “aha!” moment without ever leaving your app. It will improve user retention and happiness and it will also raise engagement with your mobile app.
You can provide in-app assistance by:
- Real-time in-app communication
- AI-powered chatbots or chatbots
- FAQs and self-serve resources
- Interactive instruction and manuals
- Community discussion boards
Users today choose a combination of live help and self-service resources. This enables consumers to receive assistance in the most effective and convenient manner for them. For instance, 51% of respondents claim that when they need urgent assistance, they would rather use chatbots than human agents.
Add Social Component
Users are more inclined to interact with your app frequently if they can communicate with friends. Research shows that creating an in-app community can help you retain users 2.7 times longer.
A community must develop a place where people can interact and exchange stories. Adding in-app chat capabilities or creating a community section within your app would allow the community to develop naturally.
Ask For A Feedback
Asking users what they like and hate about your app and how you can improve it is one of the best strategies for boosting app engagement (and re-engagement).
Users will appreciate you asking for their opinions, and you will gain valuable insights into how they use your software. Incorporating surveys into the customer care process, whether through in-app chat or an AI chatbot with a feedback form, is a popular method of getting in-app user feedback.
Conclusion
The main reason to your app’s success is a positive user experience and active app engagement on mobile devices. User experience is currently the topmost priority of business growth initiatives. Enhancing the user engagement of your mobile app will help you thrive in today’s cutthroat industry. When you implement such powerful strategies sincerely into your app, you can provide the greatest possible mobile app user experience.
As a result, your mobile app can help you improve business outcomes and ROI. Additionally, Whitelotus Corporation is a leading mobile app development company that has produced some of the most popular and profitable apps in the market. We make it possible for you to benefit from the most recent trends in mobile app user experience and assist your company in achieving noteworthy outcomes.
